{"id":7820,"date":"2014-07-06T22:38:44","date_gmt":"2014-07-06T13:38:44","guid":{"rendered":"http:\/\/japan-indepth.jp\/?p=7820"},"modified":"2014-09-30T11:22:23","modified_gmt":"2014-09-30T02:22:23","slug":"japan-expo2014-in-paris-kawaii-occupies-paris-harajukus-lolita-fashion-is-hot","status":"publish","type":"post","link":"https:\/\/japan-indepth.jp\/?p=7820","title":{"rendered":"Japan EXPO2014 in Paris, Kawaii occupies Paris! Harajuku&#8217;s Lolita fashion is Hot!"},"content":{"rendered":"<div class=\"e6f52dc566d20a520ffae7bd1dec9ffb\" data-index=\"3\" style=\"float: none; margin:5px 0 5px 0; text-align:center;\">\n<!-- A_728*90 -->\r\n<div class=\"ad-set\">\r\n<style type=\"text\/css\">\r\n.adslot_2 { width: 100%; height: 94px; text-align:center !important;}\r\n@media (min-width:500px) { .adslot_2 { width: 468px; height: 60px; } }\r\n@media (min-width:800px) { .adslot_2 { width: 728px; height: 90px; } }\r\n<\/style>\r\n\r\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- \u8a18\u4e8b\u672c\u6587_\u4e0b\u90e8728*90 -->\r\n<ins class=\"adsbygoogle adslot_2\"\r\n     style=\"display:inline-block\"\r\n     data-ad-client=\"ca-pub-9758356432339035\"\r\n     data-ad-slot=\"4435139705\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n\r\n<!--\r\n<ins class=\"adsbygoogle adslot_2\" style=\"display:inline-block\"; data-ad-client=\"ca-pub-9758356432339035\" data-ad-slot=\"4435139705\"><\/ins>\r\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script>\r\n-->\r\n<\/div>\n<\/div>\n<p style=\"text-align: right;\">Hiroyuki ABE<\/p>\n<p style=\"text-align: right;\">\n<p>From local Parisians to foreign visitors, everyone&#8217;s just eyes wide-open and gaping.\u00a0\u00a0\u00a0 Showers of flashes are suddenly thrown fascinatingly at some girls&#8230; as tens of Goth Lolitas walk by.<\/p>\n<p><a href=\"http:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/cb04f58b8c147501c07b225e584514b5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7829\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2014-07-08 2.14.08\" src=\"http:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/cb04f58b8c147501c07b225e584514b5.png\" width=\"480\" height=\"303\" srcset=\"https:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/cb04f58b8c147501c07b225e584514b5.png 480w, https:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/cb04f58b8c147501c07b225e584514b5-300x189.png 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p>Two people stand behind this whole set-up: Chiaki Hayakawa, President of Hyper-Hyper Ltd., the head company of the long-established Goth-Lolita fashion shop PUTUMAYO, as well as Yoko Honda, President of Boutique a Atelier Pretty which runs Angelic Pretty store.<\/p>\n<p>As the name tells, the \u201cTea Party\u201d events held on July 2<sup>nd<\/sup> (local time) were set as Japanese \u201cOcha-kai\u201d get-togethers for Goth-Lolita lovers to exchange about and enjoy their hobby. It was just an amazing spectacle to meet all European girls wrapped in Goth Lolita outfits in one same room.<\/p>\n<p><a href=\"http:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/521bde2a6bcd2285ff6627b57ad43f4a.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7830\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2014-07-08 2.15.31\" src=\"http:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/521bde2a6bcd2285ff6627b57ad43f4a.png\" width=\"481\" height=\"317\" srcset=\"https:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/521bde2a6bcd2285ff6627b57ad43f4a.png 481w, https:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/521bde2a6bcd2285ff6627b57ad43f4a-300x197.png 300w\" sizes=\"auto, (max-width: 481px) 100vw, 481px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/9fc6046727f2280f9d6b179164d8f8e2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-7831\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2014-07-08 2.16.59\" src=\"http:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/9fc6046727f2280f9d6b179164d8f8e2.png\" width=\"291\" height=\"189\" \/><\/a><\/p>\n<p>Apart from France, the girls were from everywhere from the Netherlands, the UK or even China, forming a very pretty international bunch. The hick, however, was that as even though it was set as a \u201cOcha-kai,\u201d a participating fee ranging from 40 to 60\u00a0 euro (5,000 to 8,000 yen) made it rather exclusive to wellborn girls.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/IMG_1021.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-7595\" alt=\"IMG_1021\" src=\"http:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/IMG_1021-300x199.jpg\" width=\"300\" height=\"199\" \/><\/a><a href=\"http:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/Mariane_1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-7593\" alt=\"Mariane_1\" src=\"http:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/Mariane_1-199x300.jpg\" width=\"199\" height=\"300\" srcset=\"https:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/Mariane_1-199x300.jpg 199w, https:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/Mariane_1.jpg 333w\" sizes=\"auto, (max-width: 199px) 100vw, 199px\" \/><\/a>One event was held at the quaint tea-salon A-Priori-Th\u00e9, and the Kawaii-loving girls&#8217; eyes were all heart-shaped when the real-Kawaii Ambassador Misako Aoki made her appearance&#8230; So I asked Marine, a French college first-grader participant, about her Goth-Lolita background. \u201cI&#8217;ve been doing it (Goth-Lolita dressing) for around 4 years. It was love at first sight when I saw it on the Internet! Although I don&#8217;t dress like this at University!\u201d<\/p>\n<p>Most of the girls know everything about Goth Lolita Japanese brands. They buy their outfits online and truly determined ones even make the trip to Japan once a year with their parents just to go shop around Harajuku. In words, all of them are high-over-heals about Japanese Goth-Lolita brands.<\/p>\n<p>I thus asked the two entrepreneurs about their future plans.<\/p>\n<p style=\"text-align: justify;\">\u201cIn the US, we sell through our distributor based in San-Francisco. In Europe, for the time being, we mainly sell through pop-up shops, but in the near future we hope to tie-up with a local business partner. We plan to do the same throughout Asia too.\u201d explained Ms Hayakawa.<\/p>\n<p>\u201cWe were selling in Paris through a representative for 3 years, but now we are no longer present. As we have secured our clientele, we really want to find a new local partner.\u201d said Ms Honda.<\/p>\n<p>Both are eager to tackle their overseas development. Right after the PUTUMAYO tea-party, more girls joined up and the powered-up Goth-Lolita&#8217;s army started to march in the streets of Paris from the Palais Royal to the Paris Opera. As TV cameras and Magazine reporters followed along, the Goth-Lolita troops surely attracted the eyes of passers-by.<\/p>\n<p><a href=\"http:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/IMG_1091.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7598\" alt=\"IMG_1091\" src=\"http:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/IMG_1091.jpg\" width=\"500\" height=\"333\" srcset=\"https:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/IMG_1091.jpg 500w, https:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/IMG_1091-300x199.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/IMG_1142.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-7600\" alt=\"IMG_1142\" src=\"http:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/IMG_1142-199x300.jpg\" width=\"199\" height=\"300\" srcset=\"https:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/IMG_1142-199x300.jpg 199w, https:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/IMG_1142.jpg 333w\" sizes=\"auto, (max-width: 199px) 100vw, 199px\" \/><\/a><a href=\"http:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/37e3808047553cedb34daa9b1d7ab2a3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-7667\" alt=\"\u5199\u771f\" src=\"http:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/37e3808047553cedb34daa9b1d7ab2a3-212x300.jpg\" width=\"212\" height=\"300\" \/><\/a>The Angelic Pretty tea-party was held at the 5-star Hotel Le Bristol Paris. The best dresser prize chosen by participants was attributed to British high-school teacher Michaela Baker, who came all the way from Yorkshire. Her golden hair ornament was absolutely gorgeous.<\/p>\n<p>\u201cIt&#8217;s fantastic! I can&#8217;t believe it. I would have never thought I would win!\u201d said Michaela who couldn&#8217;t hide her joy.<\/p>\n<p>At the end, I asked the world Goth Lolita icon Misako Aoki, who was on her 4<sup>th<\/sup> trip to Paris, about her thoughts.<\/p>\n<p>\u201cLolita lovers around the world are very passionate. Strolling around town, I realized that Paris and Lolita fashion are just matching perfectly and I could feel that it further strengthens the cultural ties between France and Japan.\u201d<\/p>\n<p><a href=\"http:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/IMG_1150.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-7601\" alt=\"IMG_1150\" src=\"http:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/IMG_1150-300x199.jpg\" width=\"300\" height=\"199\" srcset=\"https:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/IMG_1150-300x199.jpg 300w, https:\/\/japan-indepth.jp\/wp-content\/uploads\/2014\/07\/IMG_1150.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Japan Expo, an event that showcases Japanese traditional culture, as well as animation or foods, started on July 2<sup>nd<\/sup> in Paris. It is the biggest year ever in terms of participation from Japanese businesses and artists. It certainly boosts the popularity for the REAL made-in-Japan. But the ever question comes to mind again on how to deal with it and grow solid business out of it.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u3010Recommended for You\u3011<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/japan-indepth.jp\/?p=6175\" target=\"_blank\">\u201cHappiness\u201d from Harajuku to the World! \u2013 An encounter with the man behind this world-spread video \u2013<\/a>\uff08Aya\u30fbWriter\uff09<\/li>\n<li><a href=\"http:\/\/japan-indepth.jp\/?p=3030\" target=\"_blank\">Browsing through a Medical Tour in the Netherlands\uff3bHealthcare Tour in the Netherlands (Part.1)\uff3dSharing global knowledge to solve the world\u2019s problems<\/a>(Hiroyuki ABE\u30fbjournalist)<\/li>\n<li><a href=\"http:\/\/japan-indepth.jp\/?p=3039\" target=\"_blank\">Reporting from a comprehensive Healthcare Tour under the invitation of the Netherlands\u2019 Ministry of Health, Welfare and Sport\uff3bHealthcare Tour in the Netherlands (Part.2)\uff3d<\/a>(Hiroyuki ABE\u30fbjournalist)<\/li>\n<li><a href=\"http:\/\/japan-indepth.jp\/?p=3045\" target=\"_blank\">Healthcare cost Reduction Attempts by Industrial-Academic-Government Cooperation built New Business Models\uff3bHealthcare Tour in the Netherlands (Part.3)\uff3d<\/a>(Hiroyuki ABE\u30fbjournalist)<\/li>\n<li><a href=\"http:\/\/japan-indepth.jp\/?p=6391\" target=\"_blank\">\uff3bGeorge Hara\uff3dFCCJ \u201cAsa-kai\u201d Report, May 13th, 2014(Mika Nakanishi\u30fbJapan In-Depth)<\/a><\/li>\n<\/ul>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Hiroyuki ABE From local Parisians to foreign visitors, everyone&#8217;s just eyes wide-open and gaping.\u00a0\u00a0\u00a0 Sho [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":7813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_locale":"","_original_post":"","footnotes":""},"categories":[6],"tags":[152],"class_list":["post-7820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-6","tag-japan-in-depth-","ja"],"acf":[],"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/japan-indepth.jp\/index.php?rest_route=\/wp\/v2\/posts\/7820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/japan-indepth.jp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/japan-indepth.jp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/japan-indepth.jp\/index.php?rest_route=\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/japan-indepth.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7820"}],"version-history":[{"count":0,"href":"https:\/\/japan-indepth.jp\/index.php?rest_route=\/wp\/v2\/posts\/7820\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/japan-indepth.jp\/index.php?rest_route=\/wp\/v2\/media\/7813"}],"wp:attachment":[{"href":"https:\/\/japan-indepth.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/japan-indepth.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/japan-indepth.jp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}