{"id":91077,"date":"2026-04-29T13:57:59","date_gmt":"2026-04-29T04:57:59","guid":{"rendered":"https:\/\/japan-indepth.jp\/?p=91077"},"modified":"2026-04-29T14:52:19","modified_gmt":"2026-04-29T05:52:19","slug":"%e9%81%ba%e4%bc%9d%e5%ad%90%e3%83%ac%e3%83%99%e3%83%ab%e3%81%a7%e3%80%8c%e3%82%84%e3%82%89%e3%81%aa%e3%81%84%e8%a8%80%e3%81%84%e8%a8%b3%e3%80%8d%e3%81%8c%e5%be%97%e6%84%8f%e3%81%aa%e6%97%a5%e6%9c%ac","status":"publish","type":"post","link":"https:\/\/japan-indepth.jp\/?p=91077","title":{"rendered":"\u907a\u4f1d\u5b50\u30ec\u30d9\u30eb\u3067\u300c\u3084\u3089\u306a\u3044\u8a00\u3044\u8a33\u300d\u304c\u5f97\u610f\u306a\u65e5\u672c\u4eba\u306f\u3001\u5973\u5b50\u30b5\u30c3\u30ab\u30fc8\u5104\u4eba\u5e02\u5834\u3092\u53d6\u308a\u3053\u307c\u3059\u306e\u304b"},"content":{"rendered":"<div class=\"e6f52dc566d20a520ffae7bd1dec9ffb\" data-index=\"3\" style=\"float: none; margin:5px 0 5px 0; text-align:center;\">\n<!-- A_728*90 -->\r\n<div class=\"ad-set\">\r\n<style type=\"text\/css\">\r\n.adslot_2 { width: 100%; height: 94px; text-align:center !important;}\r\n@media (min-width:500px) { .adslot_2 { width: 468px; height: 60px; } }\r\n@media (min-width:800px) { .adslot_2 { width: 728px; height: 90px; } }\r\n<\/style>\r\n\r\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- \u8a18\u4e8b\u672c\u6587_\u4e0b\u90e8728*90 -->\r\n<ins class=\"adsbygoogle adslot_2\"\r\n     style=\"display:inline-block\"\r\n     data-ad-client=\"ca-pub-9758356432339035\"\r\n     data-ad-slot=\"4435139705\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n\r\n<!--\r\n<ins class=\"adsbygoogle adslot_2\" style=\"display:inline-block\"; data-ad-client=\"ca-pub-9758356432339035\" data-ad-slot=\"4435139705\"><\/ins>\r\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script>\r\n-->\r\n<\/div>\n<\/div>\n\n<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/japan-indepth.jp\/?tag=%E6%9D%BE%E6%B0%B8%E8%A3%95%E5%8F%B8\">\u677e\u6c38\u88d5\u53f8<\/a>\uff08Forbes Official Columnist\uff09<\/p>\n<h3>\u00a0<\/h3>\n<h2>\u25a0\u672c\u7a3f\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p><strong>\u30fb\u4e16\u754c\u306e\u5973\u5b50\u30b5\u30c3\u30ab\u30fc\u30d5\u30a1\u30f3\u306f\u73fe\u57285\u5104\u4eba\u8d85\u30012030\u5e74\u307e\u3067\u306b8\u5104\u4eba\u306b\u9054\u3059\u308b\u3068Nielsen\u00d7PepsiCo\u306e\u30ec\u30dd\u30fc\u30c8\u300cUndervalued to Unstoppable\u300d\u304c\u4e88\u6e2c\u3002\u30b9\u30dd\u30fc\u30c4\u30d3\u30b8\u30cd\u30b9\u306e\u30c8\u30c3\u30d75\u5165\u308a\u3082\u8996\u91ce\u306b\u5165\u308b\u3002<\/strong><\/p>\n<p><strong>\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u9818\u57df\u3067\u306f\u300c\u7537\u5973\u30bb\u30c3\u30c8\u300d\u304b\u3089\u300c\u5973\u5b50\u306e\u307f\u300d\u3078\u3068\u30b7\u30d5\u30c8\u3057\u3001\u82f1WSL\u3067\u306f\u5973\u5b50\u72ec\u81ea\u30b9\u30dd\u30f3\u30b5\u30fc\u304c1\u793e\u21925\u793e\u306b\u6025\u5897\u3002\u30d0\u30fc\u30af\u30ec\u30a4\u30ba\u306e\u4e8b\u4f8b\u3067\u306f\u30d6\u30e9\u30f3\u30c9\u597d\u610f\u5ea6\u30fb\u8cfc\u5165\u691c\u8a0e\u306e\u53cc\u65b9\u3067\u7537\u5b50\u30d7\u30ec\u30df\u30a2\u30ea\u30fc\u30b0\u3092\u4e0a\u56de\u308b\u6570\u5024\u304c\u51fa\u3066\u3044\u308b\u3002<\/strong><\/p>\n<p><strong>\u30fb\u56fd\u5185\u30ea\u30fc\u30b0\u306e\u6d3b\u6027\u5316\u304c\u6b21\u306e\u6210\u9577\u8ef8\u3002Reddit\u5275\u696d\u8005\u30a2\u30ec\u30af\u30b7\u30b9\u30fb\u30aa\u30cf\u30cb\u30a2\u30f3\u6c0f\u306e\u30c1\u30a7\u30eb\u30b7\u30fc\u30fb\u30a6\u30a3\u30e1\u30f3\u3078\u306e2,000\u4e07\u30dd\u30f3\u30c9\u6295\u8cc7\u306a\u3069\u3001\u6c11\u9593\u8cc7\u672c\u306e\u6226\u7565\u7684\u53c2\u5165\u304c\u59cb\u307e\u3063\u3066\u3044\u308b\u3002<\/strong><\/p>\n<p><strong>\u30fb\u65e5\u672c\u4f01\u696d\u306f\u3053\u306e\u6d41\u308c\u306b\u4e57\u308a\u9045\u308c\u3064\u3064\u3042\u308a\u3001\u30c7\u30fc\u30bf\u3068ROI\u306b\u88cf\u4ed8\u3051\u3089\u308c\u305f\u512a\u826f\u5e02\u5834\u3092\u300c\u3084\u3089\u306a\u3044\u8a00\u3044\u8a33\u300d\u3067\u9003\u305b\u3070\u3001\u6b27\u7c73\u4f01\u696d\u306b\u4e3b\u5c0e\u6a29\u3092\u5b8c\u5168\u306b\u63e1\u3089\u308c\u308b\u61f8\u5ff5\u304c\u3042\u308b\u3002<\/strong><\/p>\n<p>\u00a0<\/p>\n<blockquote>\n<p><strong>Nielsen\u00d7PepsiCo<\/strong><strong>\u306e\u30ec\u30dd\u30fc\u30c8\u300cUndervalued to Unstoppable\u300d\uff082025\u5e74\uff09\u306b\u3088\u308c\u3070\u3001\u4e16\u754c\u306e\u5973\u5b50\u30b5\u30c3\u30ab\u30fc\u30d5\u30a1\u30f3\u306f\u73fe\u57285\u5104\u4eba\u3092\u8d85\u3048\u30012030\u5e74\u306b\u306f8\u5104\u4eba\u898f\u6a21\u306b\u9054\u3059\u308b\u898b\u901a\u3057\u3060\u3002\u5973\u6027\u30d5\u30a1\u30f3\u6bd4\u7387\u306f2030\u5e74\u306b60%\u3092\u8d85\u3048\u3001ROI\u3067\u3082\u7537\u5b50\u3092\u4e0a\u56de\u308b\u4e8b\u4f8b\u304c\u76f8\u6b21\u3050\u3002\u7537\u5973\u30bb\u30c3\u30c8\u304b\u3089\u5973\u5b50\u72ec\u81ea\u3078\u3068\u30b9\u30dd\u30f3\u30b5\u30fc\u6226\u7565\u304c\u8ee2\u63db\u3057\u3001\u7f8e\u5bb9\u30fb\u30d8\u30eb\u30b9\u30b1\u30a2\u30fb\u30d5\u30a7\u30e0\u30c6\u30c3\u30af\u7b49\u306e\u53c2\u5165\u3082\u52a0\u901f\u3059\u308b\u306a\u304b\u3001\u65e5\u672c\u4f01\u696d\u306f\u3053\u306e\u5de8\u5927\u5e02\u5834\u306e\u6ce2\u306b\u4e57\u308a\u9045\u308c\u3064\u3064\u3042\u308b\u3002\u672c\u7a3f\u306f\u6771\u4eac\u30fb\u6e2f\u533a\u306e\u30b9\u30ab\u30a4\u30e9\u30a4\u30c8\u30fb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u63d0\u8a00\u3092\u8e0f\u307e\u3048\u3001\u65e5\u672c\u7279\u6709\u306e\u8ab2\u984c\u3068\u6253\u958b\u7b56\u3092Forbes Official Columnist\u30fb\u677e\u6c38\u88d5\u53f8\u304c\u8003\u5bdf\u3059\u308b\u3002\uff08Japan In-depth\u7de8\u96c6\u90e8\uff09<\/strong><\/p>\n<\/blockquote>\n<p>\u00a0<\/p>\n<p>\u30b9\u30dd\u30fc\u30c4\u30d3\u30b8\u30cd\u30b9\u306e\u4e16\u754c\u5730\u56f3\u304c\u4eca\u3001\u5287\u7684\u306b\u5857\u308a\u66ff\u3048\u3089\u308c\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u305d\u306e\u9707\u6e90\u5730\u306f\u300c\u5973\u5b50\u30b5\u30c3\u30ab\u30fc\u300d\u3060\u3002<\/p>\n<p>\u304b\u3064\u3066\u306f\u4f01\u696d\u306eCSR\uff08\u4f01\u696d\u306e\u793e\u4f1a\u7684\u8cac\u4efb\uff09\u306e\u6587\u8108\u3067\u8a9e\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u304b\u3063\u305f\u5973\u5b50\u30b9\u30dd\u30fc\u30c4\u3060\u304c\u3001\u73fe\u5728\u5730\u306f\u5168\u304f\u7570\u306a\u308b\u3002\u305d\u308c\u306f\u3001\u6975\u3081\u3066\u9ad8\u3044ROI\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09\u3092\u7d04\u675f\u3059\u308b\u3001\u5de8\u5927\u306a\u5546\u696d\u7684\u30d5\u30ed\u30f3\u30c6\u30a3\u30a2\u3078\u3068\u5909\u8c8c\u3092\u9042\u3052\u3064\u3064\u3042\u308b\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30c7\u30fc\u30bf\u3068\u6700\u65b0\u4e8b\u4f8b\u3092\u4ea4\u3048\u306a\u304c\u3089\u3001\u4e16\u754c\u306e\u30e1\u30ac\u30d6\u30e9\u30f3\u30c9\u304c\u306a\u305c\u4eca\u3001\u5973\u5b50\u30b5\u30c3\u30ab\u30fc\u306b\u5de8\u984d\u306e\u8cc7\u91d1\u3092\u6295\u3058\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u3057\u3066\u3001\u305d\u306e\u6ce2\u306b\u4e57\u308a\u9045\u308c\u3064\u3064\u3042\u308b\u65e5\u672c\u7279\u6709\u306e\u8ab2\u984c\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u3002<\/p>\n<p>\u00a0<\/p>\n<h2><strong>\u25a05<\/strong><strong>\u5104\u4eba\u304b\u30898\u5104\u4eba\u3078\u3001\u30b9\u30dd\u30fc\u30c4\u3092\u518d\u5b9a\u7fa9\u3059\u308b\u5973\u6027\u30de\u30fc\u30b1\u30c3\u30c8\u306e\u4f38\u9577<\/strong><\/h2>\n<p>\u307e\u305a\u3001\u4e8b\u5b9f\u3068\u3057\u3066\u62bc\u3055\u3048\u3066\u304a\u304f\u3079\u304d\u306f\u3001\u305d\u306e\u5727\u5012\u7684\u306a\u5e02\u5834\u898f\u6a21\u3068\u6210\u9577\u30b9\u30d4\u30fc\u30c9\u3002\u73fe\u5728\u3001\u4e16\u754c\u306e\u5973\u5b50\u30b5\u30c3\u30ab\u30fc\u30d5\u30a1\u30f3\u306f\u3059\u3067\u306b5\u5104\u4eba\u3092\u512a\u306b\u8d85\u3048\u3001\u305d\u3053\u304b\u3089\u3055\u3089\u306b38%\u6210\u9577\u30572030\u5e74\u307e\u3067\u306b8\u5104\u4eba\u4ee5\u4e0a\u306e\u5de8\u5927\u30de\u30fc\u30b1\u30c3\u30c8\u306b\u306a\u308b\u3068\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f01\u696d\u30cb\u30fc\u30eb\u30bb\u30f3\u30b9\u30dd\u30fc\u30c4\u306f\u4e88\u6e2c\u3057\u3066\u3044\u308b\u3002\u73fe\u5728\u306e\u6210\u9577\u8ecc\u9053\u306b\u57fa\u3065\u3051\u3070\u30012030\u5e74\u307e\u3067\u306b\u4e16\u754c\u306e\u30b9\u30dd\u30fc\u30c4\u30c8\u30c3\u30d75\u306b\u98df\u3044\u8fbc\u3080\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u3092\u79d8\u3081\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u306e\u6210\u9577\u3092\u529b\u5f37\u304f\u727d\u5f15\u3057\u3066\u3044\u308b\u306e\u304c\u3001\u5973\u6027\u30d5\u30a1\u30f3\u306e\u7206\u767a\u7684\u306a\u5897\u52a0\u3002<\/p>\n<p>\u904e\u53bb5\u5e74\u9593\u3067\u5973\u6027\u30d5\u30a1\u30f3\u5c64\u306f60%\u5897\u52a0\u3057\u3066\u304a\u308a\u30012019\u5e74\u306b\u306f43%\u3060\u3063\u305f\u5973\u6027\u30d5\u30a1\u30f3\u306e\u6bd4\u7387\u306f\u73fe\u572851%\u306b\u9054\u3057\u30012030\u5e74\u307e\u3067\u306b\u306f60%\u3092\u8d85\u3048\u308b\u3068\u898b\u8fbc\u307e\u308c\u3066\u3044\u308b\u3002\u5973\u5b50\u30b5\u30c3\u30ab\u30fc\u306f\u3001\u7537\u6027\u30d5\u30a1\u30f3\u3088\u308a\u3082\u5973\u6027\u30d5\u30a1\u30f3\u306e\u65b9\u304c\u591a\u3044\u3068\u3044\u3046\u3001\u30b9\u30dd\u30fc\u30c4\u754c\u306b\u304a\u3044\u3066\u6975\u3081\u3066\u7a00\u6709\u306a\u5b58\u5728\u306b\u306a\u308a\u3064\u3064\u3042\u308b\u3002<\/p>\n<p>\u3055\u3089\u306b\u6ce8\u76ee\u3059\u3079\u304d\u306f\u3001\u305d\u306e\u4eba\u53e3\u52d5\u614b\uff08\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff09\u3002<\/p>\n<p>\u30d5\u30a1\u30f3\u306e50%\u304c25\uff5e44\u6b73\u3068\u3044\u3046\u50cd\u304d\u76db\u308a\u306e\u5e74\u9f62\u5c64\u3067\u3042\u308a\uff08\u4e00\u822c\u4eba\u53e3\u306f44%\uff09\u300147%\u304c\u30c8\u30c3\u30d7\u5c64\u306e\u7a3c\u304e\u624b\uff08\u540c37%\uff09\u3068\u3044\u3046\u9ad8\u6240\u5f97\u5c64\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30cb\u30fc\u30eb\u30bb\u30f3IQ\u306e\u30ea\u30dd\u30fc\u30c8\u306b\u3088\u308c\u3070\u30012028\u5e74\u307e\u3067\u306b\u5973\u6027\u306f\u5bb6\u8a08\u306e\u8cfc\u8cb7\u6c7a\u5b9a\u306e75%\u4ee5\u4e0a\u3092\u62c5\u3046\u3068\u3055\u308c\u308b\u3002\u5973\u6027\u306f\u4e16\u754c\u5168\u4f53\u306732\u5146\u30c9\u30eb\u3082\u306e\u652f\u51fa\u306b\u5f71\u97ff\u529b\u3092\u6301\u3063\u3066\u304a\u308a\u3001\u5973\u5b50\u30b9\u30dd\u30fc\u30c4\u306e\u672a\u6765\u304c\u5546\u696d\u7684\u306b\u6975\u3081\u3066\u5f37\u529b\u306a\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u3092\u6301\u3064\u3053\u3068\u306f\u660e\u3089\u304b\u3060\u3002<\/p>\n<p>\u00a0<\/p>\n<h2><strong>\u25a0<\/strong><strong>\u300c\u304a\u307e\u3051\u300d\u304b\u3089\u300c\u4e3b\u5f79\u300d\u3078\u3000\u5287\u7684\u306b\u5909\u5316\u3059\u308b\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u6226\u7565<\/strong><\/h2>\n<p>\u3053\u306e\u5e02\u5834\u306e\u71b1\u72c2\u306b\u3001\u4e16\u754c\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3059\u3067\u306b\u6c17\u3065\u304d\u3001\u52d5\u3044\u3066\u3044\u308b\u30022024\u5e74\u3001\u5973\u5b50\u30b9\u30dd\u30fc\u30c4\u5168\u4f53\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u4fa1\u5024\u306f2019\u5e74\u6bd4\u3067152%\u5897\u52a0\u3057\u3001\u5973\u5b50\u30b5\u30c3\u30ab\u30fc\u5358\u72ec\u306e\u5951\u7d04\u7dcf\u984d\u308242%\u5897\u52a0\u3057\u305f\u3002\u82f1\u56fd\u306e\u30b9\u30dd\u30fc\u30c4\u30d5\u30a1\u30f3\u306e75%\u304c\u300c\u30d6\u30e9\u30f3\u30c9\u306f\u5973\u6027\u30b9\u30dd\u30fc\u30c4\u3078\u306e\u6295\u8cc7\u3092\u5897\u3084\u3059\u3079\u304d\u300d\u3068\u8003\u3048\u300172%\u304c\u300c\u5973\u6027\u30b9\u30dd\u30fc\u30c4\u3078\u306e\u6295\u8cc7\u306f\u30d6\u30e9\u30f3\u30c9\u306b\u597d\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u5f62\u614b\u3082\u6025\u901f\u306b\u9032\u5316\u3057\u3066\u3044\u308b\u3002 \u6b27\u5dde\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u898b\u308b\u3068\u300c\u7537\u5973\u30bb\u30c3\u30c8\u300d\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u304b\u3089\u300c\u5973\u5b50\u306e\u307f\u300d\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u3078\u3068\u4f01\u696d\u306e\u30cb\u30fc\u30ba\u304c\u660e\u78ba\u306b\u5909\u5316\u3057\u3002\u7279\u306b\u30a4\u30f3\u30b0\u30e9\u30f3\u30c9\u306eWSL\uff08\u30a6\u30a3\u30e1\u30f3\u30ba\u30fb\u30b9\u30fc\u30d1\u30fc\u30ea\u30fc\u30b0\uff09\u3067\u306f\u300124\/25\u30b7\u30fc\u30ba\u30f3\u304b\u308925\/26\u30b7\u30fc\u30ba\u30f3\u306b\u304b\u3051\u3066\u5973\u5b50\u72ec\u81ea\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u304c1\u793e\u304b\u30895\u793e\u3078\u3068\u5897\u52a0\u3002<\/p>\n<p>\u5354\u8cdb\u4f01\u696d\u306e\u9854\u3076\u308c\u3082\u3001\u7537\u5b50\u30b9\u30dd\u30fc\u30c4\u3068\u306f\u660e\u78ba\u306b\u7570\u306a\u308b\u3002<\/p>\n<p>\u7537\u5b50\u30b9\u30dd\u30fc\u30c4\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u304c\u91d1\u878d\u3084\u30a4\u30f3\u30d5\u30e9\u7cfb\u306a\u3069\u306e\u5927\u4f01\u696d\u3067\u3001\u7537\u6027\u5411\u3051\u3084\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u6271\u3046\u3053\u3068\u304c\u591a\u3044\u306e\u306b\u5bfe\u3057\u3001\u5973\u5b50\u30b9\u30dd\u30fc\u30c4\u3067\u306f\u3001\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u306a\u3069\u306e\u65b0\u8208\u4f01\u696d\u306b\u52a0\u3048\u3001\u7f8e\u5bb9\u3001\u30d8\u30eb\u30b9\u30b1\u30a2\u3001D2C\u30b3\u30b9\u30e1\u3001\u30d5\u30a7\u30e0\u30c6\u30c3\u30af\u306a\u3069\u3001\u5973\u6027\u5411\u3051\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u6271\u3046\u4f01\u696d\u306e\u53c2\u5165\u304c\u76f8\u6b21\u3044\u3067\u3044\u308b\u3002<\/p>\n<p>\u7c73\u56fd\u306e\u5973\u5b50\u30b9\u30dd\u30fc\u30c4\u5e02\u5834\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u30c8\u30c3\u30d710\u306b\u306f\u3001\u9280\u884c\u30fb\u91d1\u878d\u3001\u30d8\u30eb\u30b9\u30b1\u30a2\u3001\u65c5\u884c\u3001\u30a6\u30a7\u30eb\u30cd\u30b9\u3001\u7f8e\u5bb9\u3068\u3044\u3063\u305f\u591a\u7a2e\u591a\u69d8\u306a\u696d\u754c\u304c\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3066\u304a\u308a\u3001\u7f8e\u5bb9\u3084\u5973\u6027\u7528\u30b1\u30a2\u7528\u54c1\u306a\u3069\u306e\u696d\u754c\u306b\u304a\u3044\u3066\u306f\u3001\u7d0492%\u304c\u904e\u53bb3\u5e74\u9593\u306b\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u3092\u958b\u59cb\u3057\u305f\u3068\u3044\u3046\u30c7\u30fc\u30bf\u3082\u3042\u308b\u3002<\/p>\n<p>\u6295\u8cc7\u306b\u5bfe\u3059\u308b\u52b9\u679c\uff08ROI\uff09\u3082\u7537\u5b50\u3092\u51cc\u99d5\u3059\u308b\u7d50\u679c\u304c\u51fa\u59cb\u3081\u3066\u3044\u308b\u3002<\/p>\n<p>\u30d0\u30fc\u30af\u30ec\u30a4\u30ba\u306e\u4e8b\u4f8b\u3067\u306f\u3001\u7537\u5b50\u306e\u30d7\u30ec\u30df\u30a2\u30ea\u30fc\u30b0\uff08PL\uff09\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u52b9\u679c\u3068\u6bd4\u8f03\u3057\u3001\u5973\u5b50\u306eWSL\u306e\u65b9\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u597d\u610f\u5ea6\uff08WSL 46% \u5bfe PL 36%\uff09\u3084\u8cfc\u5165\u691c\u8a0e\uff08WSL 24% \u5bfe PL 16%\uff09\u306b\u304a\u3044\u3066\u9ad8\u3044\u6570\u5024\u3092\u793a\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306a\u6210\u529f\u4e8b\u4f8b\u3082\u6025\u5897\u4e2d\u3002\u4f8b\u3048\u3070\u3001\u30a2\u30fc\u30bb\u30ca\u30eb\u30fb\u30a6\u30a3\u30e1\u30f3\u3068\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d50\u3093\u3060\u7f8e\u5bb9\u30d6\u30e9\u30f3\u30c9\u300cIL MAKIAGE\u300d\u306f\u3001\u7f8e\u5bb9\u00d7\u30c7\u30b8\u30bf\u30eb\u3068\u3044\u3046\u89aa\u548c\u6027\u306e\u9ad8\u3055\u3092\u6d3b\u304b\u3057\u3001\u30b9\u30bf\u30b8\u30a2\u30e0\u6765\u5834\u8005\u3078\u306e\u30d7\u30ec\u30bc\u30f3\u30c8\u3084\u30e9\u30c3\u30d4\u30f3\u30b0\u30d0\u30b9\u306a\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3002\u7d50\u679c\u3068\u3057\u3066600\u4e07\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u7372\u5f97\u3057\u300146%\u3068\u3044\u3046\u9a5a\u7570\u7684\u306a\u8cfc\u5165\u691c\u8a0e\u7387\u3092\u8a18\u9332\u3057\u305f\u3002\u307e\u305f\u3001\u30d5\u30a7\u30e0\u30b1\u30a2\u696d\u754c\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u300cSnuggs\u300d\u306f\u30de\u30f3\u30c1\u30a7\u30b9\u30bf\u30fc\u30b7\u30c6\u30a3\u30fb\u30a6\u30a3\u30e1\u30f3\u3068\u63d0\u643a\u3001\u6b27\u5dde\u521d\u306e\u5438\u6c34\u30b7\u30e7\u30fc\u30c4\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u3002\u3055\u3089\u306b\u8a66\u5408\u3067\u306e\u5f97\u70b9\u3084\u7121\u5931\u70b9\u306b\u9023\u52d5\u3057\u3066\u4e0b\u90e8\u7d44\u7e54\u306e\u5168\u9078\u624b\u306b\u88fd\u54c1\u3092\u7121\u511f\u63d0\u4f9b\u3059\u308b\u53d6\u308a\u7d44\u307f\u3092\u884c\u3044\u3001\u30b3\u30e9\u30dc\u5546\u54c1\u306f\u767a\u58f2\u76f4\u5f8c\u304b\u3089\u8a71\u984c\u3092\u547c\u3073\u3001\u4f01\u696d\u306e\u77e5\u540d\u5ea6\u3092\u4e00\u6c17\u306b\u9ad8\u3081\u305f\u3002<\/p>\n<p>\u00a0<\/p>\n<h2><strong>\u25a0<\/strong><strong>\u30ca\u30b7\u30e7\u30ca\u30ea\u30ba\u30e0\u306e\u529b\u3068\u3001\u56fd\u5185\u30ea\u30fc\u30b0\u3068\u3044\u3046\u672a\u958b\u62d3\u5e02\u5834<\/strong><\/h2>\n<p>\u3082\u3061\u308d\u3093\u3001\u6210\u9577\u306e\u8d77\u7206\u5264\u3068\u3057\u3066\u30ef\u30fc\u30eb\u30c9\u30ab\u30c3\u30d7\u306a\u3069\u306e\u56fd\u969b\u5927\u4f1a\u306e\u5f71\u97ff\u306f\u6975\u3081\u3066\u5927\u304d\u3044\u30022023\u5e74\u306eFIFA\u5973\u5b50\u30ef\u30fc\u30eb\u30c9\u30ab\u30c3\u30d7\u306e\u30e1\u30c7\u30a3\u30a2\u63a5\u89e6\u8005\u6570\u306f20\u5104\u4eba\u306b\u9054\u3057\u305f\u3002\u81ea\u56fd\u958b\u50ac\u3092\u63a7\u3048\u308b\u30d6\u30e9\u30b8\u30eb\u3067\u306f\u56fd\u6c11\u306e39%\u304c\u5973\u5b50\u30b5\u30c3\u30ab\u30fc\u30d5\u30a1\u30f3\u3068\u8a8d\u8b58\u3002\u30d5\u30a1\u30f3\u8a8d\u8b58\u7387\u3067\u3001\u305d\u306e\u30d6\u30e9\u30b8\u30eb\u30924\u4f4d\u306b\u8ffd\u3044\u3084\u308b\u306e\u306f\u3001\u30b3\u30ed\u30f3\u30d3\u30a2\u3001UAE\u3001\u30e1\u30ad\u30b7\u30b3\u3002\u7279\u306b\u30b3\u30ed\u30f3\u30d3\u30a2\u306f\u3001\u305d\u306e\u8a8d\u8b58\u7387\u306f\u307b\u307c50%\u306b\u5c4a\u304f\u52e2\u3044\u3002\u307e\u305f\u3001\u30b9\u30a4\u30b9\u3067\u30822025\u5e74\u306eUEFA\u30db\u30b9\u30c8\u56fd\u3068\u3057\u3066\u95a2\u5fc3\u5c64\u304c22%\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u6b21\u306e\u30db\u30c3\u30c8\u30b9\u30dd\u30c3\u30c8\u3068\u76ee\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3084\u306f\u308a\u73fe\u5728\u6700\u5927\u306e\u672a\u958b\u62d3\u306e\u6a5f\u4f1a\u306f\u300c\u56fd\u5185\u30ea\u30fc\u30b0\u300d\u3002\u56fd\u969b\u5927\u4f1a\u304c\u4e16\u754c\u7684\u306a\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u4e00\u65b9\u3067\u3001\u6c38\u7d9a\u7684\u306a\u6210\u9577\u3092\u7bc9\u304f\u57fa\u76e4\u3068\u306a\u308b\u306e\u306f\u56fd\u5185\u30ea\u30fc\u30b0\u306e\u6d3b\u6027\u5316\u3060\u3002\u30a4\u30ae\u30ea\u30b9\u3001\u30a2\u30e1\u30ea\u30ab\u3001\u30b9\u30da\u30a4\u30f3\u306a\u3069\u306f\u76ee\u899a\u307e\u3057\u3044\u9032\u6b69\u3092\u9042\u3052\u3066\u3044\u308b\u304c\u3001\u5168\u4f53\u3068\u3057\u3066\u56fd\u5185\u30ea\u30fc\u30b0\u306e\u89b3\u5ba2\u52d5\u54e1\u6570\u306f\u4f9d\u7136\u3068\u3057\u3066\u56fd\u969b\u5927\u4f1a\u306b\u9045\u308c\u3092\u3068\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u308c\u3092\u6253\u7834\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u660e\u78ba\u306a\u610f\u56f3\u3068\u6295\u8cc7\u3092\u6301\u3063\u3066\u95a2\u308f\u308a\u7d9a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u30af\u30e9\u30d6\u306f\u3088\u308a\u5927\u304d\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u5f37\u529b\u306a\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306b\u3088\u3063\u3066\u5973\u5b50\u30c1\u30fc\u30e0\u306e\u5f71\u97ff\u529b\u3092\u5897\u5e45\u3055\u305b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n<p>\u6c11\u9593\u8cc7\u672c\u306e\u53c2\u5165\u3082\u59cb\u307e\u3063\u3066\u3044\u308b\u3002SNS\u300cReddit\u300d\u306e\u5275\u696d\u8005\u3067\u3042\u308b\u30a2\u30ec\u30af\u30b7\u30b9\u30fb\u30aa\u30cf\u30cb\u30a2\u30f3\u306f\u3001\u30c1\u30a7\u30eb\u30b7\u30fc\u30fb\u30a6\u30a3\u30e1\u30f3\u306b2,000\u4e07\u30dd\u30f3\u30c9\uff08\u7d0443\u5104\u5186\uff09\u3082\u306e\u6295\u8cc7\u3092\u884c\u3063\u305f\u3002\u6c11\u9593\u8cc7\u672c\u304c\u53c2\u5165\u3059\u308b\u3053\u306e\u65b0\u6642\u4ee3\u3078\u306e\u52d5\u304d\u306f\u5358\u306a\u308b\u8c61\u5fb4\u3067\u306f\u306a\u304f\u3001\u6975\u3081\u3066\u6226\u7565\u7684\u306a\u6295\u8cc7\u3067\u3042\u308b\u3002<\/p>\n<p>\u00a0<\/p>\n<h2><strong>\u25a0<\/strong><strong>\u65e5\u672c\u7279\u6709\u306e\u8ab2\u984c\u3000\u907a\u4f1d\u5b50\u30ec\u30d9\u30eb\u306e\u300c\u3084\u3089\u306a\u3044\u8a00\u3044\u8a33\u300d\u4e57\u308a\u8d8a\u3048\u3089\u308c\u308b\u306e\u304b<\/strong><\/h2>\n<p>\u4e16\u754c\u304c\u5973\u5b50\u30b9\u30dd\u30fc\u30c4\u3068\u3044\u3046\u5de8\u5927\u5e02\u5834\u306b\u5411\u3051\u731b\u70c8\u306a\u30b9\u30d4\u30fc\u30c9\u3067\u30b7\u30d5\u30c8\u3057\u3066\u3044\u308b\u4e2d\u3001\u65e5\u672c\u5e02\u5834\u306f\u3069\u3046\u3060\u308d\u3046\u304b\u3002\u3053\u3053\u3067\u7acb\u3061\u306f\u3060\u304b\u308b\u306e\u304c\u3001\u65e5\u672c\u7279\u6709\u306e\u8ab2\u984c\u3060\u3002<\/p>\n<p>\u65b0\u3057\u3044\u6f6e\u6d41\u304c\u6765\u308b\u3068\u3001\u65e5\u672c\u306e\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u3067\u306f\u6c7a\u307e\u3063\u3066\u300c\u65e5\u672c\u306f\u30e8\u30fc\u30ed\u30c3\u30d1\u3068\u9055\u3046\u300d\u300c\u65e5\u672c\u306f\u30a2\u30e1\u30ea\u30ab\u3068\u306f\u9055\u3046\u300d\u3068\u3044\u3046\u58f0\u304c\u4e0a\u304c\u308b\u3002\u65e5\u672c\u4eba\u306f\u3068\u306b\u304b\u304f\u300c\u3084\u3089\u306a\u3044\u8a00\u3044\u8a33\u300d\u304c\u5927\u306e\u5f97\u610f\u3060\u3002<\/p>\n<p>\u8208\u5473\u6df1\u3044\u3053\u3068\u306b\u3001\u3053\u3046\u3057\u305f\u30ea\u30b9\u30af\u56de\u907f\u50be\u5411\u306f\u907a\u4f1d\u5b50\u30ec\u30d9\u30eb\u306e\u9055\u3044\u3068\u3057\u3066\u6307\u6458\u3055\u308c\u308b\u70b9\u3082\u3042\u308b\u3002\u4eba\u9593\u306e\u500b\u6027\u3092\u69cb\u6210\u3059\u308b\u7279\u6027\u306b\u300c\u65b0\u5947\u6027\u63a2\u6c42\u50be\u5411\uff08Novelty Seeking = Neophilia\uff09\u300d\u304c\u3042\u308b\u3002\u3053\u308c\u306f\u65b0\u5947\u306a\u523a\u6fc0\u3092\u6c42\u3081\u3001\u884c\u52d5\u304c\u6d3b\u6027\u5316\u3055\u308c\u3084\u3059\u3044\u304b\u3069\u3046\u304b\u306b\u95a2\u308f\u308b\u7279\u6027\u3067\u3001\u767a\u660e\u5bb6\u3084\u63a2\u691c\u5bb6\u3001\u30d1\u30a4\u30aa\u30cb\u30a2\u306b\u591a\u3044\u3068\u3055\u308c\u308b\u3002<\/p>\n<p>\u3053\u306e\u7279\u6027\u306f\u30c9\u30fc\u30d1\u30df\u30f34\u53d7\u5bb9\u4f53\u907a\u4f1d\u5b50\uff08DRD4\uff09\u306e\u300c7\u30ea\u30d4\u30fc\u30c8\uff087R\uff09\u300d\u578b\u3068\u95a2\u9023\u304c\u3042\u308b\u304c\u3001\u3053\u306e\u907a\u4f1d\u5b50\u306e\u4e16\u754c\u5206\u5e03\u306b\u306f\u6975\u7aef\u306a\u504f\u308a\u304c\u3042\u308b\u3002\u30a2\u30e1\u30ea\u30ab\u5927\u9678\u3067\u306f\u304a\u3088\u305d48%\u306b\u898b\u3089\u308c\u308b\u4e00\u65b9\u3001\u65e5\u672c\u4eba\u306b\u306f\u308f\u305a\u304b\u7d042%\u3057\u304b\u5b58\u5728\u3057\u306a\u3044\u3068\u3044\u3046\u7814\u7a76\u3082\u3042\u308b\u3002<\/p>\n<p>\u3053\u306e\u300c\u65ac\u65b0\u306a\u3053\u3068\u3092\u597d\u3080\u50be\u5411\u300d\u306e\u4f4e\u3055\u306f\u3001\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u9818\u57df\u3078\u306e\u6295\u8cc7\u3092\u9045\u3089\u305b\u308b\u8981\u56e0\u306e\u4e00\u3064\u3068\u306a\u308a\u5f97\u308b\u3002\u3055\u3089\u306b\u65e5\u672c\u306b\u306f\u3001\u679c\u6562\u306b\u30ea\u30b9\u30af\u3092\u53d6\u3063\u3066\u6d77\u306b\u98db\u3073\u8fbc\u3080\u300c\u30d5\u30a1\u30fc\u30b9\u30c8\u30da\u30f3\u30ae\u30f3\u300d\u3092\u3001\u81ea\u3089\u306f\u884c\u52d5\u3092\u8d77\u3053\u305b\u306a\u3044\u5c64\u304c\u975e\u96e3\u3057\u51b7\u7b11\u3059\u308b\u3068\u3044\u3046\u60aa\u3057\u304d\u98a8\u6f6e\u307e\u3067\u3042\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u80cc\u666f\u304c\u3069\u3046\u3042\u308c\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u7af6\u4e89\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u305d\u3046\u3057\u305f\u6027\u8cea\u3092\u8a00\u3044\u8a33\u306b\u3059\u308b\u3053\u3068\u306f\u901a\u7528\u3057\u306a\u3044\u3002\u5973\u5b50\u30b9\u30dd\u30fc\u30c4\u306f\u3059\u3067\u306b\u3001\u30ea\u30b9\u30af\u3092\u53d6\u308b\u3079\u304d\u672a\u77e5\u306e\u9818\u57df\u3067\u306f\u306a\u304f\u3001\u660e\u78ba\u306a\u30c7\u30fc\u30bf\u3068ROI\u306b\u88cf\u6253\u3061\u3055\u308c\u305f\u300c\u6210\u9577\u78ba\u5b9f\u306a\u512a\u826f\u5e02\u5834\u300d\u3060\u3002<\/p>\n<p>\u6771\u4eac\u30fb\u6e2f\u533a\u306b\u672c\u62e0\u5730\u3092\u7f6e\u304f<a href=\"https:\/\/www.skylight.co.jp\/\">\u30b9\u30ab\u30a4\u30e9\u30a4\u30c8\u30fb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0<\/a>\u304c\u63d0\u8a00\u3059\u308b\u3088\u3046\u306b\u3001\u7537\u5b50\u30b9\u30dd\u30fc\u30c4\u3068\u306f\u7570\u306a\u308b\u72ec\u81ea\u306e\u4e16\u754c\u89b3\u3092\u7406\u89e3\u3057\u3001\u81ea\u793e\u306e\u89e3\u6c7a\u3059\u3079\u304d\u30a4\u30b7\u30e5\u30fc\u3092\u7279\u5b9a\u3001\u53f8\u4ee4\u5854\u3068\u306a\u308b\u5c02\u9580\u90e8\u968a\u3092\u69cb\u7bc9\u3057\u3001\u300c\u5171\u306b\u6210\u9577\u3059\u308b\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u300d\u3092\u5b9f\u884c\u3059\u308b\u793e\u5185\u4f53\u5236\u3092\u6574\u3048\u308b\u4f01\u696d\u3060\u3051\u304c\u3001\u3053\u306e8\u5104\u4eba\u5e02\u5834\u306e\u679c\u5b9f\u3092\u624b\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u65e5\u672c\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3044\u3066\u306f\u3001\u6b27\u7c73\u5973\u5b50\u30b5\u30c3\u30ab\u30fc\u306e\u30cb\u30e5\u30fc\u30b9\u3082\u6975\u3081\u3066\u7a00\u3060\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u30b9\u30dd\u30fc\u30c4\u306b\u304a\u3051\u308b\u69cb\u56f3\u306e\u5909\u5316\u3092\u30d5\u30a1\u30f3\u304c\u8a8d\u8b58\u3067\u304d\u306a\u3044\u73fe\u72b6\u306f\u3001\u65e5\u672c\u30e1\u30c7\u30a3\u30a2\u306e\u8cac\u4efb\u3067\u3082\u3042\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u6025\u5897\u3059\u308b\u7af6\u6280\u53c2\u52a0\u8005\u6570\u3001\u5909\u5316\u3059\u308b\u4eba\u53e3\u52d5\u614b\u3001\u753b\u671f\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u5951\u7d04\u3001\u305d\u3057\u3066\u72b6\u6cc1\u3092\u4e00\u5909\u3055\u305b\u308b\u6295\u8cc7\u306a\u3069\u3001\u5973\u5b50\u30b5\u30c3\u30ab\u30fc\u306e\u52e2\u3044\u306f\u300c\u30ea\u30a2\u30eb\u300d\u3060\u3002\u65e5\u672c\u4f01\u696d\u306f\u3044\u3064\u307e\u3067\u300c\u3084\u3089\u306a\u3044\u7406\u7531\u300d\u3092\u63a2\u3057\u7d9a\u3051\u308b\u306e\u3060\u308d\u3046\u304b\u3002\u6b27\u7c73\u4f01\u696d\u306b\u5e02\u5834\u306e\u4e3b\u5c0e\u6a29\u3092\u5b8c\u5168\u306b\u63e1\u3089\u308c\u308b\u524d\u306b\u3001\u30ea\u30b9\u30af\u56de\u907f\u306e\u6bbb\u3092\u7834\u308a\u3001\u679c\u6562\u306b\u6295\u8cc7\u3078\u306e\u8235\u3092\u5207\u308b\u3053\u3068\u306f\u3067\u304d\u308b\u306e\u304b\u3002\u305d\u3057\u3066\u3001\u305d\u306e\u53d6\u308a\u7d44\u307f\u3092\u30b9\u30bf\u30fc\u30c8\u3055\u305b\u308b\u65e5\u672c\u4f01\u696d\u306f\u73fe\u308c\u308b\u306e\u304b\u3002<\/p>\n<p>\u00a0<\/p>\n<h2>\u25a0\u53c2\u7167\u8cc7\u6599<\/h2>\n<p><a href=\"https:\/\/www.nielsen.com\/insights\/2025\/undervalued-to-unstoppable\/\">https:\/\/www.nielsen.com\/insights\/2025\/undervalued-to-unstoppable\/<\/a><\/p>\n<p><a href=\"https:\/\/forbesjapan.com\/articles\/detail\/81309\">https:\/\/forbesjapan.com\/articles\/detail\/81309<\/a><\/p>\n<p><a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC3560519\">https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC3560519<\/a><\/p>\n<h2>\u3010\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09\u3011<\/h2>\n<p><strong>Q1. <\/strong><strong>\u4e16\u754c\u306e\u5973\u5b50\u30b5\u30c3\u30ab\u30fc\u5e02\u5834\u306f\u3069\u306e\u304f\u3089\u3044\u306e\u898f\u6a21\u3067\u3059\u304b\uff1f<\/strong> A. Nielsen\u3068\u30da\u30d7\u30b7\u30b3\u306b\u3088\u308b2025\u5e74\u306e\u30ec\u30dd\u30fc\u30c8\u300c<a href=\"https:\/\/www.nielsen.com\/insights\/2025\/undervalued-to-unstoppable\/\">Undervalued to Unstoppable<\/a>\u300d\u306b\u3088\u308c\u3070\u3001\u4e16\u754c\u306e\u5973\u5b50\u30b5\u30c3\u30ab\u30fc\u30d5\u30a1\u30f3\u4eba\u53e3\u306f\u73fe\u57285\u5104\u4eba\u3092\u8d85\u3048\u30012030\u5e74\u307e\u3067\u306b8\u5104\u4eba\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u540c\u30ec\u30dd\u30fc\u30c8\u306f\u30012030\u5e74\u306b\u306f\u30d5\u30a1\u30f3\u306e60%\u304c\u5973\u6027\u3068\u306a\u308a\u3001\u7537\u5973\u6bd4\u3067\u5973\u6027\u304c\u591a\u6570\u6d3e\u3068\u306a\u308b\u7a00\u6709\u306a\u30b9\u30dd\u30fc\u30c4\u306b\u306a\u308b\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>Q2. WSL<\/strong><strong>\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong> A. WSL\uff08Women&#8217;s Super League\uff09\u306f\u3001\u30a4\u30f3\u30b0\u30e9\u30f3\u30c9FA\u304c\u904b\u55b6\u3059\u308b\u5973\u5b50\u30b5\u30c3\u30ab\u30fc\u306e\u6700\u4e0a\u4f4d\u30ea\u30fc\u30b0\u3067\u30012024-25\u30b7\u30fc\u30ba\u30f3\u304b\u3089\u306f\u72ec\u7acb\u6cd5\u4eba\u300cWSL Football\u300d\u304c\u904b\u55b6\u3057\u3066\u3044\u307e\u3059\u3002\u30d0\u30fc\u30af\u30ec\u30a4\u30ba\u304c\u51a0\u30b9\u30dd\u30f3\u30b5\u30fc\u3092\u52d9\u3081\u3001\u6b27\u5dde\u5973\u5b50\u30b5\u30c3\u30ab\u30fc\u306e\u5546\u696d\u5316\u3092\u727d\u5f15\u3059\u308b\u30ea\u30fc\u30b0\u306e\u4e00\u3064\u3067\u3059\u3002\u65e5\u672c\u4eba\u9078\u624b\u3067\u306f\u9577\u8c37\u5ddd\u552f\u9078\u624b\uff08\u30de\u30f3\u30c1\u30a7\u30b9\u30bf\u30fc\u30fb\u30b7\u30c6\u30a3\uff09\u3089\u304c\u6d3b\u8e8d\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>Q3. WE<\/strong><strong>\u30ea\u30fc\u30b0\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong> A. WE\u30ea\u30fc\u30b0\uff08Women Empowerment League\uff09\u306f\u30012021\u5e74\u306b\u767a\u8db3\u3057\u305f\u65e5\u672c\u521d\u306e\u30d7\u30ed\u5973\u5b50\u30b5\u30c3\u30ab\u30fc\u30ea\u30fc\u30b0\u3067\u3001\u516c\u76ca\u793e\u56e3\u6cd5\u4eba\u65e5\u672c\u5973\u5b50\u30d7\u30ed\u30b5\u30c3\u30ab\u30fc\u30ea\u30fc\u30b0\u304c\u904b\u55b6\u3057\u3066\u3044\u307e\u3059\u30022025\u5e746\u6708\u306b\u306f\u30b9\u30ab\u30a4\u30e9\u30a4\u30c8\u30fb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3068\u5171\u540c\u3067<a href=\"https:\/\/www.skylight.co.jp\/news\/p1671\/\">\u6d77\u5916\u5973\u5b50\u30ea\u30fc\u30b0\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8<\/a>\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><strong>Q4. <\/strong><strong>\u5973\u5b50\u30b5\u30c3\u30ab\u30fc\u5e02\u5834\u3067ROI\u304c\u7537\u5b50\u3092\u4e0a\u56de\u308b\u3068\u306f\u3069\u3046\u3044\u3046\u3053\u3068\u3067\u3059\u304b\uff1f<\/strong> A. \u5973\u5b50\u30b5\u30c3\u30ab\u30fc\u306f\u3001\u5973\u6027\u30d5\u30a1\u30f3\u6bd4\u7387\u304c\u9ad8\u304f\u8cfc\u8cb7\u6c7a\u5b9a\u6a29\u3092\u6301\u3064\u5c64\u3068\u76f4\u63a5\u63a5\u70b9\u3092\u6301\u3066\u308b\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u597d\u610f\u5ea6\u3084\u8cfc\u5165\u691c\u8a0e\u7387\u3068\u3044\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6307\u6a19\u3067\u7537\u5b50\u30b9\u30dd\u30fc\u30c4\u3092\u4e0a\u56de\u308b\u4e8b\u4f8b\u304c\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002Nielsen\u304c\u30d0\u30fc\u30af\u30ec\u30a4\u30ba\u306eWSL\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u3092\u5206\u6790\u3057\u305f\u7d50\u679c\u3001\u30d6\u30e9\u30f3\u30c9\u597d\u610f\u5ea6\u3084\u8cfc\u5165\u691c\u8a0e\u3067\u7537\u5b50\u30d7\u30ec\u30df\u30a2\u30ea\u30fc\u30b0\u3092\u4e0a\u56de\u308b\u6570\u5024\u304c\u5f97\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>Q5. DRD4<\/strong><strong>\uff08\u30c9\u30fc\u30d1\u30df\u30f34\u53d7\u5bb9\u4f53\u907a\u4f1d\u5b50\uff09\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong> A. \u30c9\u30fc\u30d1\u30df\u30f3\u53d7\u5bb9\u4f53D4\u907a\u4f1d\u5b50\uff08DRD4\uff09\u306f\u3001\u795e\u7d4c\u4f1d\u9054\u7269\u8cea\u30c9\u30fc\u30d1\u30df\u30f3\u306e\u53d7\u5bb9\u4f53\u3092\u30b3\u30fc\u30c9\u3059\u308b\u907a\u4f1d\u5b50\u3067\u3001\u30a8\u30af\u30bd\u30f33\u306b\u3042\u308b48\u5869\u57fa\u5bfe\u306e\u7e70\u308a\u8fd4\u3057\u914d\u5217\uff08VNTR\uff09\u306e\u9577\u3055\u306b\u5730\u57df\u5dee\u304c\u3042\u308b\u3053\u3068\u304c\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u30027\u56de\u7e70\u308a\u8fd4\u3057\u578b\uff087R\uff09\u306f\u65b0\u5947\u6027\u63a2\u6c42\u3084\u6ce8\u610f\u6b20\u9665\u591a\u52d5\u6027\u969c\u5bb3\u3068\u306e\u95a2\u9023\u304c\u4e00\u90e8\u7814\u7a76\u3067\u5831\u544a\u3055\u308c\u3066\u3044\u308b\u4e00\u65b9\u30012008\u5e74\u306e\u30e1\u30bf\u5206\u6790\u3067\u306f\u65b0\u5947\u6027\u63a2\u6c42\u3068\u306e\u95a2\u9023\u306f\u78ba\u8a8d\u3055\u308c\u306a\u304b\u3063\u305f\u3068\u3055\u308c\u3001\u73fe\u5728\u3082\u5b66\u8853\u7684\u8b70\u8ad6\u304c\u7d9a\u304f\u9818\u57df\u3067\u3059\uff08<a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC3560519\/\">PNAS\u8ad6\u6587\u7b49<\/a>\u53c2\u7167\uff09\u3002<\/p>\n<p>\uff08\u672c\u7a3f\u306e\u30dd\u30a4\u30f3\u30c8\u3001\u30ea\u30fc\u30c9\u3001FAQ\u306e\u6587\u8cac\uff1aJapan In-depth\u7de8\u96c6\u90e8\uff09<\/p>\n<h2><strong>\u25a0 <\/strong><strong>\u30b7\u30ea\u30fc\u30ba\u30fb\u30a2\u30fc\u30ab\u30a4\u30d6\u306e\u7d39\u4ecb<\/strong><\/h2>\n<p>\u672c\u9023\u8f09\u306f\u3001\u30b9\u30dd\u30fc\u30c4\u3092\u5207\u308a\u53e3\u306b\u3001\u30d3\u30b8\u30cd\u30b9\u3084\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3001\u793e\u4f1a\u69cb\u9020\u306e\u5909\u5316\u3092\u8aad\u307f\u89e3\u304f\u677e\u6c38\u88d5\u53f8\u306b\u3088\u308b\u30b3\u30e9\u30e0\u3067\u3059\u3002\u500b\u5225\u306e\u7af6\u6280\u3084\u30a4\u30d9\u30f3\u30c8\u3092\u8d85\u3048\u3066\u8aad\u307f\u9032\u3081\u308b\u3053\u3068\u3067\u3001\u73fe\u4ee3\u793e\u4f1a\u306b\u304a\u3051\u308b\u30b9\u30dd\u30fc\u30c4\u306e\u610f\u5473\u3068\u5f79\u5272\u3092\u7acb\u4f53\u7684\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u25b6\ufe0e<\/strong><strong>\uff3b<\/strong><a href=\"https:\/\/japan-indepth.jp\/?p=90565\"><strong>\u677e\u6c38\u88d5\u53f8\u6c0f\u306b\u3088\u308b\u8a18\u4e8b\u30d0\u30c3\u30af\u30ca\u30f3\u30d0\u30fc\u306f\u3053\u3061\u3089<\/strong><\/a><strong>\uff3d<\/strong><\/p>\n<p>\u30c8\u30c3\u30d7\u5199\u771f\uff1a\u30ef\u30fc\u30eb\u30c9\u30fb\u30bb\u30d6\u30f3\u30ba\u30fb\u30d5\u30c3\u30c8\u30dc\u30fc\u30eb\u306e\u6e96\u6c7a\u52dd\u3067\u3001\u30b4\u30fc\u30eb\u3092\u6c7a\u3081\u305f\u3053\u3068\u3092\u795d\u3046\u30d0\u30a4\u30a8\u30eb\u30f3\u30fb\u30df\u30e5\u30f3\u30d8\u30f3\u306e\u8c37\u5ddd\u6843\u5b50\u3000\u30dd\u30eb\u30c8\u30ac\u30eb\u30fb\u30a8\u30b9\u30c8\u30ea\u30eb\u30002025\u5e745\u670823\u65e5<br \/>\u51fa\u5178\uff1a<a href=\"https:\/\/www.gettyimages.co.jp\/detail\/%E3%83%8B%E3%83%A5%E3%83%BC%E3%82%B9%E5%86%99%E7%9C%9F\/momoko-tanikawa-of-bayern-munich-celebrates-scoring-her-teams-%E3%83%8B%E3%83%A5%E3%83%BC%E3%82%B9%E5%86%99%E7%9C%9F\/2216684787?adppopup=true\">Photo by Gualter Fatia\/World Sevens Football via Getty Images<\/a><\/p>\n<p>\n<p>\u00a0<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a0<\/p>\n","protected":false},"author":481,"featured_media":91078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_locale":"ja","_original_post":"https:\/\/japan-indepth.jp\/?p=91077","footnotes":""},"categories":[137],"tags":[12819,12963,12965,12961,12960,11902,12414,12962,12959,12964],"class_list":["post-91077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-137","tag-japanindepth","tag-roi","tag-skylightsports","tag-we","tag-wsl","tag-11902","tag-12414","tag-12962","tag-12959","tag-12964","ja"],"acf":[],"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/japan-indepth.jp\/index.php?rest_route=\/wp\/v2\/posts\/91077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/japan-indepth.jp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/japan-indepth.jp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/japan-indepth.jp\/index.php?rest_route=\/wp\/v2\/users\/481"}],"replies":[{"embeddable":true,"href":"https:\/\/japan-indepth.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=91077"}],"version-history":[{"count":2,"href":"https:\/\/japan-indepth.jp\/index.php?rest_route=\/wp\/v2\/posts\/91077\/revisions"}],"predecessor-version":[{"id":91081,"href":"https:\/\/japan-indepth.jp\/index.php?rest_route=\/wp\/v2\/posts\/91077\/revisions\/91081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/japan-indepth.jp\/index.php?rest_route=\/wp\/v2\/media\/91078"}],"wp:attachment":[{"href":"https:\/\/japan-indepth.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=91077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/japan-indepth.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=91077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/japan-indepth.jp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=91077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}