{"id":91301,"date":"2026-05-22T18:06:56","date_gmt":"2026-05-22T09:06:56","guid":{"rendered":"https:\/\/japan-indepth.jp\/?p=91301"},"modified":"2026-05-22T18:06:57","modified_gmt":"2026-05-22T09:06:57","slug":"215%e5%84%84%e5%86%86%e3%82%92%e7%94%9f%e3%82%80%e3%82%b7%e3%83%aa%e3%83%bc%e3%82%ba%e3%81%a7ntt%e3%81%8c%e5%85%b7%e7%8f%be%e5%8c%96%e3%81%99%e3%82%8b%e3%80%8c%e3%82%b9%e3%83%9e%e3%83%bc%e3%83%88","status":"publish","type":"post","link":"https:\/\/japan-indepth.jp\/?p=91301","title":{"rendered":"215\u5104\u5186\u3092\u751f\u3080\u30b7\u30ea\u30fc\u30ba\u3067NTT\u304c\u5177\u73fe\u5316\u3059\u308b\u300c\u30b9\u30de\u30fc\u30c8\u30fb\u30b5\u30fc\u30ad\u30c3\u30c8\u300d\u306e\u6975\u610f"},"content":{"rendered":"<div class=\"e6f52dc566d20a520ffae7bd1dec9ffb\" data-index=\"3\" style=\"float: none; margin:5px 0 5px 0; text-align:center;\">\n<!-- A_728*90 -->\r\n<div class=\"ad-set\">\r\n<style type=\"text\/css\">\r\n.adslot_2 { width: 100%; height: 94px; text-align:center 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href=\"https:\/\/japan-indepth.jp\/?tag=%E6%9D%BE%E6%B0%B8%E8%A3%95%E5%8F%B8\" title=\"\">\u677e\u6c38\u88d5\u53f8<\/a>\uff08Forbes Official Columnist\uff09<\/p>\n\n\n\n<p><strong>\u25a0\u672c\u7a3f\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n\n\n\n<p><strong>\u30fbNTT \u306f IndyCar Series \u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u3092\u901a\u3058\u30012024\u5e74\u306b\u7d04215\u5104\u5186\u306e\u30e1\u30c7\u30a3\u30a2\u4fa1\u5024\u3092\u7372\u5f97\u3057\u305f\u3002<br \/>\u30fb\u6700\u3082\u4fa1\u5024\u3092\u751f\u3093\u3060\u306e\u306f\u30c6\u30ec\u30d3CM\u3067\u306f\u306a\u304f\u3001SNS\u30fb\u30cb\u30e5\u30fc\u30b9\u8a18\u4e8b\u30fb\u53e3\u30b3\u30df\u306a\u3069\u306e\u300c\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u300d\u3067\u3001\u7279\u306b\u30b7\u30a7\u30eb\u306eCM\u304c\u5927\u304d\u306a\u52b9\u679c\u3092\u751f\u3093\u3060\u3002<br \/>\u30fbNTT \u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u89e3\u6790\u3084\u300c\u30b9\u30de\u30fc\u30c8\u30fb\u30b5\u30fc\u30ad\u30c3\u30c8\u300d\u6280\u8853\u3092\u63d0\u4f9b\u3057\u3001\u30ec\u30fc\u30b9\u89b3\u6226\u4f53\u9a13\u3084\u904b\u55b6\u52b9\u7387\u3082\u5411\u4e0a\u3055\u305b\u3066\u3044\u308b<\/strong><\/p>\n\n\n\n<p>\u4e16\u754c\u4e09\u5927\u30ec\u30fc\u30b9\u306e\u3072\u3068\u3064\u30a4\u30f3\u30c7\u30a3500\u306f24\u65e5\uff08\u65e5\u672c\u6642\u959325\u65e5\uff09\u3001\u7b2c110\u56de\u3068\u306a\u308b\u6c7a\u52dd\u30ec\u30fc\u30b9\u304c\u884c\u308f\u308c\u308b\u3002\u30dd\u30fc\u30eb\u30fb\u30dd\u30b8\u30b7\u30e7\u30f3\u306f3\u5e74\u9023\u7d9a\u30b7\u30ea\u30fc\u30ba\u30fb\u30c1\u30e3\u30f3\u30d4\u30aa\u30f3\u3068\u306a\u3063\u3066\u3044\u308b\u30c1\u30c3\u30d7\u30fb\u30ac\u30ca\u30c3\u30b7\u30fb\u30ec\u30fc\u30b7\u30f3\u30b0\u306e<a href=\"https:\/\/honda.racing\/ja\/indy-car-series\/profiles\/163\" title=\"\">\u30a2\u30ec\u30c3\u30af\u30b9\u30fb\u30d1\u30ed\u30a6<\/a>\u30022017\u300120\u5e74\u306b\u30a2\u30b8\u30a2\u4eba\u3068\u3057\u3066\u552f\u4e00\u4eba\u30a4\u30f3\u30c7\u30a3500\u3092\u5236\u3057\u305f<a href=\"https:\/\/www.takumasato.com\/\" title=\"\">\u4f50\u85e4\u7422\u78e8<\/a>\u306f\u3001\u30ec\u30a4\u30db\u30fc\u30eb\u30fb\u30ec\u30bf\u30fc\u30de\u30f3\u30fb\u30e9\u30cb\u30ac\u30f3\u30fb\u30ec\u30fc\u30b7\u30f3\u30b0\u304b\u3089\u51fa\u8d70\u300212\u756a\u624b\u30b9\u30bf\u30fc\u30c8\uff08\u7e70\u308a\u4e0a\u3052\uff09\u3067\u30013\u5ea6\u76ee\u306e\u5236\u8987\u3092\u864e\u8996\u7708\u3005\u3068\u72d9\u3046\u3002<br>800km\u306b\u308f\u305f\u308a\u7d9a\u304f\u6642\u901f380km\u306e\u6226\u3044\u306f\u624b\u306b\u6c57\u63e1\u308b\u30b9\u30dd\u30fc\u30c4\u3067\u3042\u308b\u3082\u306e\u306e\u3001\u305d\u308c\u3092\u652f\u3048\u308b\u306e\u306f\u3082\u3061\u308d\u3093\u30a4\u30f3\u30c7\u30a3\u30ab\u30fc\u3092\u5de1\u308b\u30d3\u30b8\u30cd\u30b9\u3067\u3042\u308b\u3002\u3057\u304b\u3082\u3001\u305d\u306e\u30bf\u30a4\u30c8\u30eb\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\u306f\u65e5\u672c\u306eNTT\u3060\u3063\u305f\u308a\u3059\u308b\u3002\u30a4\u30f3\u30c7\u30a3\u30a2\u30ca\u30dd\u30ea\u30b9500\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u7248F1\u3068\u547c\u3093\u3060\u3089\u304a\u53f1\u308a\u3092\u53d7\u3051\u305d\u3046\u3060\u304c\u3001\u30a4\u30f3\u30c7\u30a3\u30ab\u30fc\u30fb\u30b7\u30ea\u30fc\u30ba\u306e\u3072\u3068\u30ec\u30fc\u30b9\u3067\u3082\u3042\u308b\u3002<\/p>\n\n\n\n<p><br \/><strong>\u73fe\u4ee3\u30b9\u30dd\u30fc\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7d76\u597d\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3<\/strong><br \/>2024\u5e74\u306e\u30c7\u30fc\u30bf\u3060\u304c\u3001NTT\u3068\u30a4\u30f3\u30c7\u30a3\u30ab\u30fc\u30fb\u30b7\u30ea\u30fc\u30ba\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306b\u3088\u308a\u5275\u51fa\u3055\u308c\u305f\u30e1\u30c7\u30a3\u30a2\u9732\u51fa\u4fa1\u5024\u63db\u7b97\u306f\u3001\u5b9f\u306b1\u51044889\u4e07\u30c9\u30eb\uff08\u7d04215\u51048900\u4e07\u5186\uff09\u306b\u4e0a\u3063\u305f\u3002\u3053\u308c\u306f\u524d\u5e74\u6bd4\u306712%\u3082\u306e\u5897\u52a0\u3067\u3042\u308a\u3001\u73fe\u4ee3\u306e\u30b9\u30dd\u30fc\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3044\u304b\u306b\u3057\u3066\u5de8\u5927\u306a\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3059\u304b\u3092\u793a\u3059\u3001\u7d76\u597d\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3068\u8a00\u3048\u308b\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u8abf\u67fb\u4f1a\u793e\u306e\u30cb\u30fc\u30eb\u30bb\u30f3\u30fb\u30b9\u30dd\u30fc\u30c4\u304c\u4f5c\u6210\u3057\u305f\u8a73\u7d30\u306a\u8a55\u4fa1\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u305d\u306e\u6210\u529f\u306e\u6838\u5fc3\u3092\u89e3\u304d\u660e\u304b\u3057\u3066\u3044\u308b\u3002\u5358\u306a\u308b\u30ed\u30b4\u306e\u9732\u51fa\u306b\u7559\u307e\u3089\u306a\u3044\u3001\u91cd\u5c64\u7684\u304b\u3064\u6226\u7565\u7684\u306a\u4fa1\u5024\u5275\u51fa\u306e\u30e1\u30ab\u30cb\u30ba\u30e0\u3092\u7d10\u89e3\u3044\u3066\u307f\u305f\u3044\u3002<br \/>\u30cb\u30fc\u30eb\u30bb\u30f3\u30fb\u30b9\u30dd\u30fc\u30c4\u304c\u63a1\u7528\u3057\u305f\u306e\u306f\u300c<strong>\u7d71\u5408\u7684\u4fa1\u5024\u8a55\u4fa1\uff08Holistic Valuation\uff09<\/strong>\u300d\u3068\u547c\u3070\u308c\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3002\u3053\u308c\u306f\u3001\u30c6\u30ec\u30d3\u653e\u9001\u306b\u304a\u3051\u308b\u30ed\u30b4\u9732\u51fa\u3068\u3044\u3063\u305f\u5f93\u6765\u578b\u306e\u6307\u6a19\u3060\u3051\u3067\u306a\u304f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30e1\u30c7\u30a3\u30a2\u3001SNS\u3001\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\u306b\u81f3\u308b\u307e\u3067\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u304c\u3082\u305f\u3089\u3059\u3059\u3079\u3066\u306e\u8cc7\u7523\u3092\u7db2\u7f85\u7684\u306b\u8a55\u4fa1\u3059\u308b\u624b\u6cd5\u3002\u3053\u306e\u8a55\u4fa1\u306b\u304a\u3051\u308b\u300c\u6709\u5f62\u8cc7\u7523\uff08Tangible Value\uff09\u300d\u306e\u7dcf\u984d\u306f1\u51041672\u4e07\u30c9\u30eb\uff08\u7d04169\u51042400\u4e07\u5186\uff09\u3002\u305d\u306e\u5185\u8a33\u306f\u3001\u73fe\u4ee3\u306e\u30e1\u30c7\u30a3\u30a2\u74b0\u5883\u3092\u8272\u6fc3\u304f\u53cd\u6620\u3057\u3066\u3044\u308b\u3002<\/p>\n<p><br \/><strong>\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u30c7\u30b8\u30bf\u30eb\u6226\u7565<\/strong><br \/>\u6700\u5927\u306e\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3057\u305f\u306e\u306f\u3001\u610f\u5916\u306b\u3082\u5f93\u6765\u306e\u5e83\u544a\u67a0\u3067\u306f\u306a\u3044\u3002\u300c\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\uff08SNS\u3001\u53e3\u30b3\u30df\u30b5\u30a4\u30c8\u3001\u30d6\u30ed\u30b0\u306a\u3069\uff09\u300d\u3001\u3059\u306a\u308f\u3061<strong>\u7b2c\u4e09\u8005\u30e1\u30c7\u30a3\u30a2\u306b\u3088\u3063\u3066\u81ea\u7136\u767a\u751f\u7684\u306b\u53d6\u308a\u4e0a\u3052\u3089\u308c\u308b\u3053\u3068\u306b\u3088\u308b\u9732\u51fa\u3067\u3001\u305d\u306e\u984d\u306f5050\u4e07\u30c9\u30eb\uff08\u7d0473\u51042200\u4e07\u5186\uff09\u306b\u3082\u306e\u307c\u308b<\/strong>\u3002\u3053\u308c\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u8a18\u4e8b\u3067\u306e\u753b\u50cf\u9732\u51fa\uff083230\u4e07\u30c9\u30eb \/ \u7d0446\u51048300\u4e07\u5186\uff09\u3084\u30c6\u30ad\u30b9\u30c8\u3067\u306e\u8a00\u53ca\uff08960\u4e07\u30c9\u30eb \/ \u7d0413\u51049200\u4e07\u5186\uff09\u306a\u3069\u304c\u542b\u307e\u308c\u308b\u304c\u3001\u7279\u306b\u6ce8\u76ee\u3059\u3079\u304d\u306f<strong>\u30c6\u30ec\u30d3\u653e\u9001\u3067\u306e\u53e3\u982d\u3067\u306e\u8a00\u53ca\uff08Verbal Mentions\uff09\u304c860\u4e07\u30c9\u30eb\uff08\u7d0412\u51044700\u4e07\u5186\uff09\u3082\u306e\u4fa1\u5024\u3092\u751f\u3093\u3067\u3044\u308b\u70b9\u3060\u3002<\/strong><br \/>\u3053\u308c\u306b\u6b21\u3050\u306e\u304c\u3001\u30b9\u30dd\u30fc\u30c4\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u738b\u9053\u3068\u3082\u8a00\u3048\u308b\u300c\u30c6\u30ec\u30d3\u30fb\u653e\u9001\u3067\u306e\u9732\u51fa\u300d\u3067\u30013907\u4e07\u30c9\u30eb\uff08\u7d0456\u51046500\u4e07\u5186\uff09\u3092\u8a18\u9332\u3057\u305f\u3002\u305d\u3057\u3066\u3001\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u4e0d\u53ef\u6b20\u306a\u300c\u30c7\u30b8\u30bf\u30eb\uff06\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u30821772\u4e07\u30c9\u30eb\uff08\u7d0425\u51046900\u4e07\u5186\uff09\u306e\u4fa1\u5024\u3092\u5275\u51fa\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u6210\u9577\u7387\u306f\u524d\u5e74\u6bd4+43%\u3068\u8457\u3057\u3044\u3002<br \/>\u3055\u3089\u306b\u3001\u30ec\u30dd\u30fc\u30c8\u306f3216\u4e07\u30c9\u30eb\uff08\u7d0446\u51046300\u4e07\u5186\uff09\u306b\u306e\u307c\u308b<strong>\u300c\u7121\u5f62\u8cc7\u7523\uff08Intangible Value\uff09\u300d<\/strong>\u306e\u5b58\u5728\u3092\u6307\u6458\u3059\u308b\u3002\u3053\u308c\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6a29\u5a01\u6027\u3084\u30a4\u30e1\u30fc\u30b8\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3068\u306e\u9069\u5408\u6027\u3068\u3044\u3063\u305f\u3001\u76f4\u63a5\u7684\u306a\u91d1\u984d\u63db\u7b97\u304c\u96e3\u3057\u3044\u304c\u6975\u3081\u3066\u91cd\u8981\u306a\u300c\u9023\u60f3\u306b\u3088\u308b\u4fa1\u5024\u300d\u3067\u3042\u308b\u3002\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u521d\u3081\u3066\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u5168\u4f53\u50cf\u304c\u898b\u3048\u3066\u304f\u308b\u3002<\/p>\n<p>\u3067\u306f\u30012024\u5e74\u30b7\u30fc\u30ba\u30f3\u306b\u304a\u3051\u308b\u4fa1\u5024\u5411\u4e0a\u306e\u5177\u4f53\u7684\u306a\u8981\u56e0\u306f\u4f55\u3060\u3063\u305f\u306e\u304b\u3002<br \/>\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u6975\u3081\u3066\u8208\u5473\u6df1\u3044\u4e8b\u5b9f\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u308b\u3002\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u4fa1\u5024\u304c\u524d\u5e74\u6bd4\u3067\u307b\u307c\u500d\u5897\uff08+95%\uff09\u3057\u305f\u80cc\u666f\u306b\u306f\u3001\u3042\u308b\u4e00\u3064\u306e\u30c6\u30ec\u30d3CM\u306e\u5b58\u5728\u304c\u3042\u3063\u305f\u3002\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u3067\u3042\u308b\u30b7\u30a7\u30eb\u304c\u300cNTT INDYCAR 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\/><strong>B2B\u4f01\u696d\u3068\u3057\u3066\u306e\u7dfb\u5bc6\u306a\u6226\u7565<\/strong><br 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\/>\u3053\u308c\u306f\u3001NTT\u306e\u4e8b\u696d\u6226\u7565\u3068\u30a4\u30f3\u30c7\u30a3\u30ab\u30fc\u304c\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u304c\u3001\u30d3\u30b8\u30cd\u30b9\u9818\u57df\u306b\u304a\u3044\u3066\u5b8c\u74a7\u306b\u5408\u81f4\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u3002\u65e5\u672c\u306e\u5404\u30d6\u30e9\u30f3\u30c9\u306f\u3001NTT\u304c\u3044\u304b\u306b\u30a4\u30f3\u30c7\u30a3\u30b7\u30ea\u30fc\u30ba\u3092\u4f7f\u3044\u5012\u3057\u3066\u3044\u308b\u304b\u3001\u5b66\u3076\u3079\u304d\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<br 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